brought down both Don Bluth's career and Fox Animation Studios. He hasn't done anything worth mentioning since. After being kicked out of Marvel for screwing up a lot of books, DC hired him to write Superman.and he was fired shortly afterwards and blacklisted from comics after his short run had a terribly written love triangle based on Austen's unfounded hatred of Lois Lane. But, it wasn't until his Superman run that his career as a writer really died.
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These are partially documented in the web series Life of Reilly. There were many organizational problems with Marvel at the time, which were one reason The Clone Saga ran overlong and ended up being such a badly-regarded story, and while the series itself sold very well at the time the damage to the corporate culture was long-lasting and can still be felt today.
In the decade since then, Mackie rarely worked in comics with his last work being a six-issue mini-series that was to serve as a "reinterpretation" of what was to actually have happened in the initial Clone Saga alongside Tom Defalco. Mackie's career never recovered from the debacle. Fan and critical reaction was sour, and soon Mackie's plans were outright scuttled - he was replaced on one of the books by Paul Jenkins, and was given just enough time to wrap up his run and bring back Mary Jane before he was pulled from the title and replaced by J. But things soured after the reboot where Mackie had Spider-Man face off against lackluster villains, engage in weird plots like facing off against vampires, supernatural villains, an alien-infested senator who was set up as the Big Bad of his arc, and- most notably- "killed" Mary Jane Watson. The reboot was heavily promoted with garnered much anticipation amongst fans and critics, with Mackie claiming that they would "fix" the books and make things "fun" again. This reboot was notable in that one writer - Howard Mackie - would be looking after both titles.
See Star-Derailing Role when it happens to the performers. Not to be confused with Author Existence Failure, Rage Against the Author or The Fourth Wall Will Not Protect You, where the creator can be literally killed by his or her work. They will Never Live It Down.Ĭompare with Genre Killer and Franchise Killer. Though there are usually many factors needed to cause the downfall of a publisher or a creator, some high-profile flops are linked (rightfully or not) to the fall of the organization working on it. A rather unpredictable phenomenon, this is when one or more works flop badly enough to take down or badly damage the publishers, the reputation of creative talents behind it, or both.